You send postcards thinking, “This will get attention.” You imagine a customer picking it up, smiling, and immediately calling you. However, most postcards get tossed faster than last week’s coffee cup. So how do you make yours the one that gets noticed, and keeps someone thinking about your business long enough to act? Follow these…
If your outreach is a 27-step email automation series, I need you to pause for a second and imagine something simpler. A letter. A short, sincere, human-sounding letter—real paper, real ink, real intention. Sometimes, the thing most marketers think is “too simple” is exactly what works when everything else feels like desperate begging. What’s Wrong…
Once upon a time, only the marketing department wrote content. They planned it, polished it, reviewed it, argued about the Oxford comma, and hit publish with great ceremony. That era ended the moment businesses went digital. Now every team is a content team. Sales writes their own follow-ups. Customer Support rewrites policies. HR posts announcements….
Introducing Guided Experiences If most product pages were people, they’d be the guy at a party who shouts his job title at you and then waits for applause. You know the type. Big claims. Loud promises. Zero awareness that the person standing in front of them just wants to know where the bathroom is. This…
(A practical guide to selling with integrity using old-school outreach that feels personal instead of pushy.) Somewhere along the digital timeline, everyone decided that direct marketing was “old school.” The funny thing about old school is that it stuck around because it worked. The problem isn’t the medium. The problem is how most people use…
Because customers have trust issues—and marketing caused them. Picture someone visiting your landing page. They’ve been tricked before—by “miracle cures,” “fast money,” and “the one app that will change everything.” They show up wearing emotional body armor and clutching their wallet like a tourist in Rome. Then your headline greets them. “We’re the #1 solution…
November rolls around and Thanksgiving approaches. Your inbox slows and the office feels quieter. Even your most diligent customers start dreaming about turkey, pumpkin pie, and family drama. For many businesses, it’s the classic “demand dip.” It’s the week when everyone mentally checks out. You know that panicking about a temporary slowdown won’t help. But…
You’re a small business owner, and the holidays are looming. Your “epic” party plans? Budget tight, team small, energy even smaller. You’re imagining a punch bowl and a stack of paper plates. Not exactly a memorable night. Now imagine instead: two small businesses join forces for one company holiday party. One location. Shared treats. Twice…
Here are seven steps to help you easily plan the perfect company holiday party. Holiday parties are tricky. They’re supposed to be fun, but they can quickly veer into awkward, disastrous, or (heaven forbid) HR-complaint territory. One too many spiked eggnogs, an ill-advised karaoke choice, or a “bring your plus-one” misunderstanding, and suddenly your “festive…
It’s the first week of January. You walk into the office, sip your coffee, and open your inbox. Instantly, a small mountain of emails, Slack pings, and half-finished projects collapses on you like Fifer pig built your gingerbread house. (Look it up.) Your team’s cheerful holiday spirits haven’t translated into organized workflows. Q1 chaos is…
